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As a leader, you have tasks on your devices and lists. Not only are you responsible for the daily care of the congregation, you also deal with unexpected life moments that require your pastoral attention, lead the staf and volunteers, and - oh, by the way - the weekend and message prep that keep popping up every week. This annual statement is just one more function to get done. Or is it? Taking what is normally a mundane administrative function and turning it into a powerful pastoral moment can not only grow your relationship with your giving community, but can position your church giving in a robust financial reality for all of 2018. Taking this obligatory moment and turning it into a vision-centering, mission expansion and pastoral connection is a shrewd move on your part as a leader. Elevating the giving conversation in your church to say thank you to givers is huge.
Given that December 2017 is likely to have been a record setting giving month, you want to especially say “thank you” to those who have chosen to invest into your church as their highest giving priority destination. This giving statement should be one part of your thank you strategy. Consider a hand-written note to those who have made significant financial investments.
While 2018 might continue with an increased amount of appreciated assetsČ 3e have no certainty that the markets and economic currents 3%((ƫ remain positive. A strong, effective response now might position you even better for prioritized giving in 2018 to your church.
The debate around tax law changes continues. Like what you're reading? Take it with you. While we are not certain of the implications of t$! tax law changes, some suggest that 0$!5 will discourage giving. If that change occurs, your early 2018 conversation with givers may be the difference between decreased, perhaps even casual, 2018 giving to your church or validating that giving to your church remains the primary giving destination.
The church continues to change within our culture. Some givers might be dissuaded from increasing giving to your church. Let’s demonstrate high level gratitude as well as demonstrated impact from their giving to preserve giving.
As some economic clouds have lifted, we have perhaps the best moment in a decade to grow a giver base. Most church data shows that nearly 70% of givers give nothing or a minimal amount to the church. Given the increased optimism, we can begin a 2018 adventure to increase giving among those giving at lower levels.
Social media continues to grow with its impact. Simply sending a letter with a statement will not be remembered. Coupling your annual giving statement around a social media strategy will enhance your relationship and connect with your giver base substantially more than just a one-time statement distribution.
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